Home Selling Marketing Plan

Thinking of listing your home for sale? Before the sale sign goes up, review this home selling checklist. It will help make your home selling process easier.

1. Know Why You Really Want To Sell.
Some reasons are obvious, such as the need to sell if you’re moving to another city or submitting an offer on a new home. Other needs may be less definite, such as outgrowing the space in your home or concerns about cash flow. By working with a mortgage professional, you can assess financing options and the costs of moving against the costs of staying. These facts and figures will help you make the best decision.

2. Set Your Expectations.
Getting a professional assessment of your home’s value will help you determine reasonable price expectations before listing your home for sale. This is especially important if you’re planning to finance a new home.

3. See Your Home Through A Buyer’s Eyes.
Try to see your home through a stranger’s critical eyes. Make a list of major and minor improvements that need to be made. As real estate professionals, we can help point out your home’s best features and be frank with you about its worst. This information is invaluable when it comes to getting the highest price possible for your Fort Lauderdale home.

4. Do Your Fix-Ups.
Repaint or at least touch up interior and exterior paint for a fresh, polished appearance. Replace items that are showing wear and tear. You can instantly modernize a room with upgrades to faucets and drawer pulls. Make sure light fixtures and windows are clean and bright, so they cast a good light on your home.

5. Maintain The Mechanicals.
It’s not quite the glamorous stuff of décor magazines, but your home’s mechanical systems can make or break a sale with some buyers. Have the air conditioner inspected and cleaned. Check drains and duct work. Fix any plumbing problems. We have found that energy-efficient systems tend to increase a home’s appeal to potential buyers.

6. Clean, De-clutter And De-Personalize.
You can’t hear this too many times: a neutral and open, non-cluttered home will help buyers picture their own belongings in the space. Ideally, your rooms should look kind of empty – think model home.

Take this time to go through your belongings and determine which you can donate to a local charity. If you still have full rooms, consider renting space to store some of your precious belongings. A good rule of thumb is to remove (or hide) 30 percent of the stuff in your home, including chairs, storage boxes, clothes, exercise equipment, books and small appliances.

7. Find Your Important Papers.
Locate all the important papers you’ll need to entice a potential buyer. The operating manuals for appliances, warranties, receipts for recent purchases and notes about paint colors are important to have handy.

8. Have A Copy Of Your Property Survey.
A land survey can be a plus for marketing your property in a competitive market. An existing survey should suffice, depending on when it was completed or what physical changes have been made. Some buyers may need this to meet their lender’s requirement of a survey before approving a mortgage loan on a property.

9. Brush Up Your Curb Appeal.
No matter how good inside your home looks, buyers will have judged your home before they walk through the door. First impressions are everything in a competitive housing market, so show off your home’s best face. Tidy up the landscaping, invest in high-quality porch lights or house numbers, and choose a few tasteful accessories to create an inviting entranceway.

Homeowners typically get a 100-percent return on the money they invest in improving curb appeal.

10. Count On A Pro.
As a real estate professional, we will help you to target potential buyers and get you serious offers. You can also count on us to help you negotiate and close the deal. A mortgage professional is another important member of your sales team. These professionals can help potential buyers understand just how affordable your home is and help you explore financing options for the home you’re moving to.

If you have questions about selling your home or this home selling checklist, contact us! Our passion is selling beautiful homes and it shows. 100% of clients rated our service as “EXCELLENT”!

Client Reviews


“Fantastic personal service. Very professional and knowledgeable staff who are attentive and ready to meet your needs. Highly recommend [the Luxury Living Fort Lauderdale] group.”


“Chad knows the Fort Lauderdale market, listens to his customers in order to find a truly “best match”, notices potential challenges of prospective properties, and ensures all of the details to move towards closing. I would recommend Chad wholeheartedly!”


“Chad is THE REALTOR you want if buying or selling in the southern Florida area. We told him what we were looking for and he found it fast. Within a few days we had our dream beachfront home. I highly recommend using [Luxury Living Fort Lauderdale’s] services.”


“Amazing group to work with! The best!”


“Everyone at Luxury Living Fort Lauderdale is extremely friendly and knowledgable. Chad Gray is my go-to person for Fort Lauderdale real estate. He’s fantastic!”


“Chad Gray went above & beyond to help me find exactly what I was looking for. He is meticulous & professional, & understands both the buyer & the seller & what it takes to get it done. The whole process went smoothly & quickly thanks to Chad’s expertise. THANK YOU CHAD!”


“Chad Gray was a superb real estate expert!  Look no further if you are interested in working with a responsive and well-informed specialist who has his finger on the pulse of local real estate!”


“Luxury Living Fort Lauderdale made selling our home so quick and easy. From day one, Chad Gray and his team were professional, friendly, and went above and beyond. They took the time to answer every question or concern no matter what it was. They found us a buyer the same day the house was listed and got us a great offer. Thanks for everything.”


“Chad Gray from Luxury Living Fort Lauderdale made the potentially stressful act of buying a home a pleasure. Chad was knowledgeable, thorough and efficient at every step–from the initial showings to resolving our punch-list with the seller through to closing. He even went so far as to send a helpful change of address checklist after we closed!  Customer service is clearly important to him. We trusted his advice on our purchase and now have a home we love.”


“My experience with everyone at Luxury Living Fort Lauderdale was pleasant from beginning to end. They helped sell my town house during a time when the real estate market wasn’t the best. I’m pleased to say I am confident I got the best price possible. I have already recommended them to everyone I know!”


“Chad Gray helped us with the purchase of our new home and [we] could not be happier. After a disappointing experience with our first real estate agent, we interviewed several replacements. Chad stood out as a consummate professional from the beginning and remained professional throughout our time together.”


“My husband and I sold our home in Victoria Park and purchased our dream home in Harbor Beach and we couldn’t have done it without Chad and his team. They were wonderful from beginning to closing. Thank you again Chad!”