Home Selling Marketing Plan
Our Goal: Get The Best Price For Your Home
At Luxury Living Fort Lauderdale we are committed to getting the best price possible for your home, with the least amount of inconvenience to you, and in the shortest amount of time. That’s easy for many to say, but we back up our commitment with our in-house marketing department that focuses exclusively on marketing our listings. As a client, you can be confident that we have the resources and experience to get your property sold.
1. Make A Good First Impression.
A picture is worth a thousand words — so is a video! That’s especially true when selling Fort Lauderdale luxury real estate in today’s market.
- Professional photography brings your home to life online and in print. Our remarkable images draw more people to your listing and will make a solid first impression.
- Property videos* are crucial in today’s competitive digital world. Luxury Living Fort Lauderdale uses the latest technology to engage potential buyers online with an attractive, custom property video. Don’t be fooled by agents offering virtual tours with only moving photography. An effective property video is well-timed, interesting and highlights features. Below is an example of a Luxury Living Fort Lauderdale property video. To view more property videos, visit our Facebook page.
2. Maximize Internet Exposure.
Homebuyers today start searching online for real estate long before they speak to a Realtor®. That’s why it’s crucial to have a strong online presence. Since you’re viewing this website, you probably already know we outrank most real estate brokerages and independent agent websites in the Fort Lauderdale luxury real estate categories.
Syndicating Your Home’s Listing Ensures Maximum Exposure Online
With Luxury Living Fort Lauderdale, your home will be:
- Syndicated to over 725 of the most popular real estate websites in the world, making it visible to over 12 million homebuyers daily.
- Translated into 13 languages and advertised internationally.
- Optimized for viewing on mobile devices like Android, iPad and iPhone.
- Advertised with our paid listing placements on top websites.
- Socialized via websites like Facebook, Twitter, Pinterest, blogs and LuxuryLivingFortLauderdale.com.
- Included in the digital version of Coldwell Banker Previews® Portfolio Magazine, and Previews® Homes & Estates and Unique Homes.*
3. Leverage Local, Regional And International Print Advertising.
The perfect complement to Internet marketing is effective print advertising. With Luxury Living Fort Lauderdale, your home will be:
- Featured in a Luxury Living Fort Lauderdale “Just Listed” marketing campaign.
- Included in a custom media kit.
- Featured in Coldwell Banker Previews International® Portfolio Magazine, and Previews® Homes & Estates and Unique Homes.*
4. Employ In-House Marketing.
Part of the Luxury Living Fort Lauderdale difference with selling your home is our commitment to marketing it effectively. That’s why we invested in an in-house marketing resource, whose sole responsibility is marketing our listings.
In addition to implementing the appropriate marketing plan to sell your home, our marketing department will:
- Organize an exclusive real estate broker event for your home.
- Order a professional yard sign.
- Create sales brochures to accompany the yard sign (where permitted).
* Available for homes with a sales price in excess of $1 million.