Home Selling Marketing Plan

Our Goal: Get The Best Price For Your Home

At Luxury Living Fort Lauderdale we are committed to getting the best price possible for your home, with the least amount of inconvenience to you, and in the shortest amount of time. That’s easy for many to say, but we back up our commitment with our in-house marketing department that focuses exclusively on marketing our listings. As a client, you can be confident that we have the resources and experience to get your property sold.

1. Make A Good First Impression.

A picture is worth a thousand words — so is a video! That’s especially true when selling Fort Lauderdale luxury real estate in today’s market.

  • Professional photography brings your home to life online and in print. Our remarkable images draw more people to your listing and will make a solid first impression.
Real-Estate-Photography-BEFORE.jpg Real-Estate-Photography-AFTER
  • Property videos* are crucial in today’s competitive digital world. Luxury Living Fort Lauderdale uses the latest technology to engage potential buyers online with an attractive, custom property video. Don’t be fooled by agents offering virtual tours with only moving photography. An effective property video is well-timed, interesting and highlights features. Below is an example of a Luxury Living Fort Lauderdale property video. To view more property videos, visit our Facebook page.


2. Maximize Internet Exposure.

Homebuyers today start searching online for real estate long before they speak to a Realtor®. That’s why it’s crucial to have a strong online presence. Since you’re viewing this website, you probably already know we outrank most real estate brokerages and independent agent websites in the Fort Lauderdale luxury real estate categories.


Syndicating Your Home’s Listing Ensures Maximum Exposure Online

With Luxury Living Fort Lauderdale, your home will be:

  • Syndicated to over 725 of the most popular real estate websites in the world, making it visible to over 12 million homebuyers daily.
  • Translated into 13 languages and advertised internationally.
  • Optimized for viewing on mobile devices like Android, iPad and iPhone.
  • Advertised with our paid listing placements on top websites.
  • Socialized via websites like Facebook, Twitter, Pinterest, blogs and LuxuryLivingFortLauderdale.com.
  • Included in the digital version of Coldwell Banker Previews® Portfolio Magazine, and Previews® Homes & Estates and Unique Homes.*

3. Leverage Local, Regional And International Print Advertising.

The perfect complement to Internet marketing is effective print advertising. With Luxury Living Fort Lauderdale, your home will be:

  • Featured in a Luxury Living Fort Lauderdale “Just Listed” marketing campaign.
  • Included in a custom media kit.
  • Featured in Coldwell Banker Previews International® Portfolio Magazine, and Previews® Homes & Estates and Unique Homes.*

4. Employ In-House Marketing.

Part of the Luxury Living Fort Lauderdale difference with selling your home is our commitment to marketing it effectively. That’s why we invested in an in-house marketing resource, whose sole responsibility is marketing our listings.

In addition to implementing the appropriate marketing plan to sell your home, our marketing department will:

  • Organize an exclusive real estate broker event for your home.
  • Order a professional yard sign.
  • Create sales brochures to accompany the yard sign (where permitted).

* Available for homes with a sales price in excess of $1 million.

Client Reviews


“Fantastic personal service. Very professional and knowledgeable staff who are attentive and ready to meet your needs. Highly recommend [the Luxury Living Fort Lauderdale] group.”


“Chad knows the Fort Lauderdale market, listens to his customers in order to find a truly “best match”, notices potential challenges of prospective properties, and ensures all of the details to move towards closing. I would recommend Chad wholeheartedly!”


“Chad is THE REALTOR you want if buying or selling in the southern Florida area. We told him what we were looking for and he found it fast. Within a few days we had our dream beachfront home. I highly recommend using [Luxury Living Fort Lauderdale’s] services.”


“Amazing group to work with! The best!”


“Everyone at Luxury Living Fort Lauderdale is extremely friendly and knowledgable. Chad Gray is my go-to person for Fort Lauderdale real estate. He’s fantastic!”


“Chad Gray went above & beyond to help me find exactly what I was looking for. He is meticulous & professional, & understands both the buyer & the seller & what it takes to get it done. The whole process went smoothly & quickly thanks to Chad’s expertise. THANK YOU CHAD!”


“Chad Gray was a superb real estate expert!  Look no further if you are interested in working with a responsive and well-informed specialist who has his finger on the pulse of local real estate!”


“Luxury Living Fort Lauderdale made selling our home so quick and easy. From day one, Chad Gray and his team were professional, friendly, and went above and beyond. They took the time to answer every question or concern no matter what it was. They found us a buyer the same day the house was listed and got us a great offer. Thanks for everything.”


“Chad Gray from Luxury Living Fort Lauderdale made the potentially stressful act of buying a home a pleasure. Chad was knowledgeable, thorough and efficient at every step–from the initial showings to resolving our punch-list with the seller through to closing. He even went so far as to send a helpful change of address checklist after we closed!  Customer service is clearly important to him. We trusted his advice on our purchase and now have a home we love.”


“My experience with everyone at Luxury Living Fort Lauderdale was pleasant from beginning to end. They helped sell my town house during a time when the real estate market wasn’t the best. I’m pleased to say I am confident I got the best price possible. I have already recommended them to everyone I know!”


“Chad Gray helped us with the purchase of our new home and [we] could not be happier. After a disappointing experience with our first real estate agent, we interviewed several replacements. Chad stood out as a consummate professional from the beginning and remained professional throughout our time together.”


“My husband and I sold our home in Victoria Park and purchased our dream home in Harbor Beach and we couldn’t have done it without Chad and his team. They were wonderful from beginning to closing. Thank you again Chad!”